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Wednesday, August 17, 2011

schedule for quiz, article summary and term paper presentations.......for any queries contact proff.rama rao


16th session – quiz 2
20th session – article summary submission
21st session – term paper review presentations




Topic presentations from the following chapters ( refer  international marketing text book for the related topics)- starting from the 15th session which is evaluated as “quiz three” for 5 marks



  • Team 1(15th session) – assessing global market opportunities (developed markets) - chapter 3&4
  • Team 2(16th session) – assessing global market opportunities (emerging markets) - chapter 3&4
  • Team3 (17th session)- product innovation and adaptation for consumers and businesses
  • Team4 (18th  session)- services innovation and adaptation for consumers and businesses
  • Team5 (19th session) – integrated market- sales promotion and advertising
  • Team6 (20th session) - sales management issues and personal selling in international countries
  • Team7 (22nd session) - channels- chap 14
  • Team8 (23rd session) - planning and organization- chap 9and 10
Starting from session 15.


Term paper topics to be submitted by 19th august, kindly give your respective topic name to uday or post in the blog

Wednesday, July 20, 2011

International Marketing Term Paper Teams

          Team - 1
1. Naveen Reddy- 10227
2. Vamsi.N - 10126
3. Manojit Roy - 10225
4. Srinivas Rao - 10321
5. Siva Kumar - 10312




 Team - 2( topic- child labour)
1. Manisha.T - 10125
2. Shalini - 10343
3. Goldie Priyanka - 10226
4. Kalyani - 10118
5. Sonam - 10245




       Team - 3
1. T.uday - 10145
2. Hemanth - 10153
3. P.Thaneesh - 10231
4. T.Madhav - 10140
5. Naveen.P - 10336


           
          Team - 4
1. T.Prasanna Kumar - 10308
2. Sreebhushan - 10320
3. Satheesh Chandra - 10241
4. Deepak.K - 10210
5. Nithin. p - 10129


    
       Team -5( international advertising )
1. Rohit .A - 10102
2. Aravind.S - 10137
3. Nitheesh . K - 10119
4. harsha Kalyan - 10115
5. Yuvraj Yadav - 10127




         Team - 6 (topic - assessing global market oppurtunities)
1. Lakshman.R.L.V - 10338
2. Karthil - 10252
3. Monica - 10352
4. Sravya - 10111
5. Kiran Jyothi - 10221


        
        Team - 7
1. Rudhira.K - 10340
2. Asha.N - 10305
3. Nirmala.A.L - 10302
4. Ajay - 10253
5. Chaitanya.M.K - 10222




        Team -8
1. K.Abhiram - 10116
2. Ramana Reddy - 10120
3. Sai charan.K - 10237
4. Rajesh.J - 10135
5. Parimal Raj - 10234

Thursday, July 14, 2011

what is international marketing ?

 International Marketing is simply marketing to people or companies outside of your own domestic market.international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe.